Business Ownership and Succession Strategy | Bruce Werner | #30

by | Mar 18, 2022 | Business, Business Development, Succession Strategy

Audio Podcast

Business Ownership and Succession Strategy | Bruce Werner | #30

by Dave Lorenzo

Business Ownership and Succession Strategy

Running a family-owned business is not easy. In fact, it may be the most difficult form of business entity to run, grow and manage. Bruce Werner has experience doing this and he also has experience working with public companies and private equity.

On this episode of the inside BS Show, Dave Lorenzo Inter views Bruce Werner and picks his brain about succession planning, running a family business and working with private equity funds.


00:00 – Introduction: Business Ownership and Succession Strategy
02:00 – Bruce Werner’s History with a Family Business
03:00 – Werner’s Three Rules for Family Business Success
04:28 – Bruce’s Recent Background
05:20 – What is the Value of an Outside Advisor to a Family-Owned Business
07:50 – What is a Family Constitution? Why is it Important?
09:40 – How Experience in a Family Business Prepared Bruce for Publicly Traded Companies 
13:40 – Was there More Empathy in the Werner Business Because It Was a Family Business?
21:15 – Bruce Explains How Private Equity Worked for Him (He’s Been on Both Sides)
23:00 – How Bruce Helps the Business Owner
26:30 – How Does Bruce Get Paid?
28:30 – Bruce Explains “A Day in His Life.”
30:00 – Who Are Bruce’s Best referral Sources?
32:30 – The Wrong Person to Introduce to Bruce is…
33:20 – Bruce Wrote a Book Titled: “Your Ownership Journey” Link in Description

Here is Bruce’s Book on Amazon:…

Bruce Werner Managing Director Kona Advisors (847) 910-2025

About Bruce Werner Bruce Werner is the Managing Director of Kona Advisors LLC, which provides governance and owner advisory services to middle market businesses. His range of assignments has included M&A, strategy, finance, workout, succession planning and all facets of family business consulting. Mr. Werner is an experienced outside director, having served on numerous boards during periods of growth, restructuring and crisis management. He writes and speaks on ownership and governance issues impacting the middle market.

📺Watch and Enjoy!

Video Podcast

Follow Dave’s YouTube Channel

Other Podcasts You Might Enjoy

Focus on Personal Growth and Development

Focus on Personal Growth and Development

Audio Podcast On this episode of The Inside BS Show, Nickola Gelormino and Dave Lorenzo discuss the importance of personal growth and overcoming the fear and lack of support that often hold us back. Nicki shares her personal experience of wanting to try stand-up...

read more
How to Behave at a Holiday Party | Show 205

How to Behave at a Holiday Party | Show 205

Audio Podcast In this episode, Nicola Gelormino and Dave Lorenzo share five tips for a great holiday party experience. They discuss the importance of not overindulging in cocktails, keeping conversations positive and light, avoiding sales pitches at holiday parties,...

read more
How to Talk About Mental Health at Work | Show 205

How to Talk About Mental Health at Work | Show 205

Audio Podcast This episode of The Inside BS Show focuses on fostering a mentally healthy workplace. Dave and Nicola discuss the importance of mental health, the need for conversations about wellbeing, promoting well-being in the workplace, providing access to mental...

read more

Are You Ready To Take Your Professional Practice from

Six Figures to Seven?

Discover The


guaranteed to help you make more money, and get home on time for dinner every night!