In this episode of the Inside BS Show, Dave Lorenzo discusses the difference between business strategy and corporate strategy. While many people use these terms interchangeably, there are distinct differences between the two. Business strategy focuses on short-term objectives such as acquiring new customers, increasing customer lifetime value, and crafting the customer experience. On the other hand, corporate strategy zooms out to a higher level and involves choosing the right market to enter, maximizing the value of the company, and entering new markets. Business strategy is more focused on specific tasks and objectives, while corporate strategy takes a broader, long-term approach. It is important to understand the difference between the two as they play a crucial role in driving market share, attracting customers, and ultimately exiting the business. Dave also emphasizes the importance of sharing the show with others to help it grow.

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