Everything You Want to Know About Franchising But Were Afraid to Ask

Ms. Liss’ practice emphasizes all aspects of franchising, business sales and purchases, intellectual property licensing and protection, trademarks, health law, and commercial real estate matters. She enjoys representing individuals, start-ups, and established national brands through their business life-cycle. Prior to joining Liss & Lamar, P.C., Ms. Liss practiced in the same areas in Denver, Colorado.

She is a member of the American Bar Association Forum on Franchising and a past-chair of the franchise subsection of the Colorado Bar Association.

Ms. Liss received her B.A. degree from the Tulane University and her J.D. degree from the University of Denver Sturm College of Law. She is a frequent speaker on the legal aspects of franchising, success in business sales and purchases, and brand protection strategies such as trademarks.

Timestamps:

0:00​ – Everything You Want to Know About Franchising But Were Afraid to Ask
01:12​ – How did Laura get into franchise law?
03:48​ – Real franchise explanation
06:25​ – Why is there a franchise regulation, and how does it work?
08:52​ – Why are franchises regulated at the federal level?
09:49​ – What level of detail is required in the disclosure documents?
11:46​ – What normally gets added when a company is franchised?
14:14​ – What actions can I impose on my franchisees?
17:01​ – Why having approved or designated required vendors is important for quality control?
17:48​ – What restrictions do franchisors need to be aware of when franchising?
19:18​ – How does Laura handle client documents when franchising in a different state?
22:49​ – How should Laura advise clients on obtaining franchise approval in a different state?
25:43​ – Is territorial exclusivity a franchise requirement?
27:52​ – Can a franchisor limit what a franchisee charges the final customer?
31:03​ – What is the difference between franchising and licensing?
33:21​ – What are the boundaries of franchising and licensing?                                                                                  37:33 – What is Laura’s legal view on what potential franchisees should look for when looking to buy a franchise?

📺Watch and Enjoy!