How to Emotionally Engage People with the Written Word

Do you want to improve your writing?

Do you want to discover new ways to emotionally engage the readers of your content? Do you want to get to know an outstanding writer/editor?

If you answered “Yes” to any of these questions, this is the Inside BS Show for you. Join Dave Lorenzo as he interviews Lauren Hauptman.

Timestamps:

00:00  – How to Emotionally Engage People with the Written Word
01:01  – What makes Lauren the BEST in her field?
05:12  – How do we make sure our writing will connect with people?
07:26  – How does a ghostwriter write in a client’s voice?
09:39  – How Dave gets into the head of the reader
12:41  – How to ensure you deliver on clients’ expectations
14:31  – What is the importance of editing? 
19:09  – How to make sure the content “hangs together”
23:10  – What is the most difficult thing for Lauren to edit?
26:37  – What is an excellent example of truly high-quality writing?
32:41  – How to Use Headlines to Engage Readers
37:43  – How can people work with Lauren?

Lauren Hauptman

Lauren Hauptman, Ink. Editorial and Creative Services Consultant

(415) 994-9424

lauren@laurenhauptmanink.com https://www.laurenhauptmanink.com/

About Lauren Hauptman

Building better business stories through words and pictures: Lauren Hauptman Ink provides editorial and creative services consulting to clients of all sizes and industries.

Services include marketing communications, copywriting & ghostwriting, editing & proofreading, publications & magazine consulting, branding and design. We specialize in translating business speak to people speak and marrying verbal and visual communications. We create everything from brochures and newsletters, to PowerPoint presentations and website content, to client success stories and articles, to fund-raising and sales promotions, handling projects from conception to fruition, on time and within budget.

📺Watch and Enjoy!