How to Become a Trusted Advisor to CEOs | Mark Taylor | Show 52

by | Apr 19, 2022 | Business Development, Group Coaching, Leadership Communication Coach

Audio Podcast

How to Become a Trusted Advisor to CEOs | Mark Taylor | Show 52

by Dave Lorenzo

How to Become a Trusted Advisor to CEOs

Mark Taylor leads peer advisory groups in New York City. He trains Vistage chairs (group leaders) and he is the top facilitator of group coaching in the entire Vistage organization world-wide.

On this episode of The Inside BS Show, Dave Lorenzo grills Mark about his journey as a Trusted Advisor to CEOs.


00:00 – Introduction: How to Become a Trusted Advisor to CEOs
02:19 – Mark’s Story
07:00 – How Did Mark Become a Coach to CEOs?
10:00 – What Was the Transition Like – Going From Participant to Facilitator?
11:55 – How Does Mark Keep a Discussion on Track in a Vistage Meeting?
14:40 – Why is a Peer Group More Valuable Than Having a One-on-one Coach?
21:15 – How Does Mark Select People to Be a Member of a Vistage Group? 
25:00 – Mark Describes the First Year He Was a Vistage Chair. It Wasn’t Fun
33:00 – How Much Time Does Mark Spend on Business Development?
38:30 – Mark’s Definition of Sales as Influence
39:44 – How Mark Uses Speaking as a Business Development Tool
42:50 – How Should We Select a Coach? What Questions Should We Ask?
45:30 – How Does Mark Hold His Clients Accountable?

Mark Taylor Master Chair, Business Coach, Professional Speaker Vistage NYC (646) 427-3849

About Mark Taylor:

Mark Taylor is a retired CEO that founded several companies: one became the 58th fastest growing company in the State (which he sold in 2005) and a high-tech internet startup that raised $20 million & went public in 2007.

As a Master Chair for Vistage, the world’s largest executive coaching organization, Mark facilitates eight groups made up of 100+ CEOs and business leaders from diverse industries in NYC. He was recognized as one of the top twenty performing chairs in the country (with the STAR Award) for the past seven years. In 2016, he was honored with the Vistage Hyndman Award “Given to the Vistage Chair who has gone above and beyond the call of duty in service of Vistage and given unselfish and immeasurable service.”

He is a Certified Positive Intelligence Coach, a Certified Working Genius Facilitator, Tribal Leadership Trainer, holds a Bachelor’s in Science degree, an MBA, a Masters in Leadership, and five coaching certifications.

Mark is the author of the Leadership Field Manual: Exercises & Tools for Executing Culture Change. His TEDx talk was highlighted by Forbes.

“After 19 profitable years as a CEO, 12 years as a Fortune 500 corporate executive, successfully raising money for an internet start-up, plus the requisite failed startup that rounds out my experience, you could say that business is my life. I have dedicated the last 40 years to studying leadership and the last twelve working with NYC CEOs committed to becoming better leaders. Through thousands of hours of face-to-face meetings with CEOs, I am convinced that it can be different. My mission is to positively impact the world through leadership development so all people can flourish.”

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