Have you ever had a client who didn’t follow your advice?
Are you frustrated by people who ask for help and then don’t do what’s good for them?
Isn’t it crazy when someone pays you lots of money and then ignores all of your recommendations?

If you answered “yes” to any of those questions, You must listen to this episode of The Inside BS Show.

On today’s show, Dave Lorenzo and Nicola Gelormino discuss how to get people to do what’s good for them. They share a story about a client who initially resisted their recommendations but later realized the value of their marketing efforts. They emphasize the importance of understanding the audience and speaking their language, whether it’s through rational arguments or appealing to emotions. They also highlight the three reasons people make decisions in business: to make money, save money, or reduce risk. Ultimately, they suggest focusing on the emotional element and supporting it with logical reasoning to motivate people to take action.

📺Watch and Enjoy!