Key to Success in Entrepreneurship: Create a Fantastic Experience | Wendy Spreenberg | #16

If you want to be different compared to everyone else, you must provide a better experience. If you want to be disruptive, you can change the rules of the game to favor you and your company. On this episode of The Inside BS Show, Dave Lorenzo interviews Wendy Spreenberg and she shares how she and her team are changing the game of co-working space by providing a better experience. The business model Wendy has is so different, that her company doesn’t compete with other co-working brands. They change the game so the owner of the space can win as well.

Timestamps:

00:00 – Key to Success in Entrepreneurship: Create a Fantastic Experience
01:30 – How Windy and YES! Became Consultants in the Co-Working Space
03:00 – What Makes Wendy and Her Team Do that Makes Them Different
04:28 – How Wendy Selects Developers to Work With
06:00 – How Does it Work If the Developer Has a “Unique” or “Unusual” Space?
08:30 – Will the Future of Co-Working Space Include Podcast Studios?
10:40 – Are Companies Calling to Have YES! Provide Space for them in Many Cities? 
11:50 – Can Developers Expect to Get a Premium from a Co-Working Space?
13:30 – Dave Tells a Story About a Client Who Did This On His Own
15:30 – Can This Be Done as a Sublet?
17:00 – What are Some of The Fee Structures That Work For Co-Working?
22:50 – What is the Sales Process Like?
25:40 – Wendy and Her Team Do Much More Than Consulting
27:25 – How Does YES! Get Paid?
28:20 – Does Wendy and YES! Help Find Space for an Owner/Operator?
29:15 – Can Wendy Help with a Distressed Space?          32:00 Does Wendy See This As a Social Space as Well as a Work Space?                                                                            34:15 Could This Be the Future of Work – Come to the Office Once Each Week?                                                       37:40 What is the 15-Minute City Concept?                              40:30 Fitness and Coworking is Already Happening and this Idea will Only Expand

📺Watch and Enjoy!