Media Matters: How to Build a Powerful Personal Brand | Rafer Weigel | #11

by | Feb 21, 2022 | Branding, Marketing Strategy

Audio Podcast

Media Matters: How to Build a Powerful Personal Brand | Rafer Weigel | #11

by Dave Lorenzo

You should build a personal brand by using the media. You read that correctly. Building a powerful brand starts with delivering value to a large audience and writing articles, doing podcasts and shooting video can help. Dave Lorenzo’s guest today is Rafer Wiegel and he helps us discover how to build our brand using the tools available to all of us.


00:00 – How to Build Your Personal Brand with the Media
01:40 – How to Go from Being a Media Personality to Entrepreneurship
03:00 – Why Getting Fired was the Best Thing for Rafer to Improve His Life
04:15 – How Vulnerability Helps Make You More Attractive in Business in Life
05:40 – Rafer Shares the Secret to Connecting with an Audience
07:30 – The Things Rafer Learned from Adversity
08:45 – Dave Shares Some Vulnerability 
10:50 – How Do We Get Past Resistance to Doing Media?
14:00 How Video Leads to More Sales
17:53 – What is the Right Way to Present a Video Testimonial?
19:45 – How Should a Video Position You?
24:00 – How Do You Select the Topics for a Video?
26:20 – Is Traditional Media Feeling Pressure from Social Media and YouTube?
29:30 – How Do You Develop a Media Presence?
33:00 – If Your Intentions Are Good it is Ok to Leverage Media to Influence People

Rafer Weigel’s Contact Information (312) 914-8690

About Rafer Weigel

Rafer Weigel is the president and founder of Weigel Media Group. His passion for storytelling is evident in his decades of experience as a news anchor and reporter for television news and print media. Rafer has won multiple awards working at blue-chip companies, including CNN, Fox News, ABC 7 Chicago, Fox 2 St. Louis, the Chicago Sun-Times and the Los Angeles Times.

Years of reporting experience have honed Rafer’s ability to discern the personal connection in any story, from breaking news to a human-interest piece. Even as a sports reporter and anchor, he conveyed stories that appealed even to non-sports fans by focusing on the elements that transcended sports and resonated with viewers on a personal level. At Weigel Media Group, Rafer is just as committed to identifying those client assets that connect with an audience. He gets to the heart of a story by using his interviewing skills to put people at ease to uncover their key messages.

📺Watch and Enjoy!

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