Remove Guilt and Increase The Value of Your Business | Show 186

by | Sep 22, 2023 | Business Value, Guilt

Audio Podcast

Remove Guilt and Increase The Value of Your Business | Show 186

by Dave Lorenzo

Five Reasons to Listen to This Episode of The INside BS Show with The Godfather and Nicki G.

1. Self Awareness is Your Super Power: Discover how understanding your true worth and confronting internal biases can elevate your entrepreneurial journey, giving you the confidence to charge what you’re worth.

2. Tackle the Guilt Factor: Understand the common emotional barriers like guilt that entrepreneurs face when setting prices and learn actionable strategies to overcome them.

3. Value Recognition: Benefit from Nicola Gelormino’s personal anecdotes, highlighting the importance of recognizing and charging for the cumulative value of your experience and expertise, beyond just the immediate deliverable.

4. Boosting Conversion: Learn the golden rule that it only takes one “YES” out of a hundred to validate your pricing and why it’s crucial to stay firm in your value proposition.

5. Sales Mastery: Delve into the nuances of selling effectively by focusing on client benefits, ensuring you present your services in the best light and get the compensation they truly deserve.

Navigating the world of entrepreneurship comes with its own unique set of challenges, especially when it comes to recognizing and pricing the true value of one’s offerings. In the latest episode of the Inside BS Show, seasoned hosts Dave Lorenzo and Nicola Gelormino shed light on these intricate aspects. Drawing from their rich tapestry of personal experiences and bolstered by industry insights, they explore the role of guilt in shaping business decisions and the critical importance of standing firm on one’s worth.

Key Takeaways:

1. Understanding Value and Pricing:


  • The value of your product or service is determined by its quality and uniqueness; it shouldn’t be undervalued due to external pressures or guilt.
  • Our ideas about money were developed when we were young and this is where guilt can begin.
  • You only need one client out of 100 to say “YES” and if they think your price is right, that’s all that matters
2. Recognize Your Value:


  • Charging for services isn’t just about the immediate time spent with a client but encompasses years of experience and expertise.
  • Nicola shares a personal experience where her strategic pitch was used by a potential client who opted for a cheaper service provider, emphasizing the need to value one’s offerings.
  • The market takes you at your own appraisal
3. Eliminating Guilt in Business Decisions:


  • Entrepreneurs should focus on the business’s best interests rather than letting personal feelings dictate decisions.
  • Selling effectively involves helping potential clients realize how they can benefit from your offerings.
  • Only reduce your price if you remove value.
In a landscape rife with competition and varied market dynamics, entrepreneurs are often at the crossroads of pricing decisions. This episode underscores the significance of acknowledging the comprehensive value embedded in one’s services or products and the pitfalls of letting guilt steer the ship. By embracing the wisdom shared by Dave Lorenzo and Nicola Gelormino, business owners can arm themselves with the confidence and strategy to set their prices right, ensuring a fair exchange of value and laying the foundation for long-term success.

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