The Magical Value of Intellectual Property | Steven Baron | Show #10

by | Feb 18, 2022 | Intellectual Property

Audio Podcast

The Magical Value of Intellectual Property | Steven Baron | Show #10

by Dave Lorenzo

There is hidden value within your business. It is hidden in plain sight. This value comes from the intellectual property you’ve developed over the years. The key that unlocks this value is protection of intellectual property. On this episode of the Inside BS Show, Dave Lorenzo interviews Steve Baron, an attorney who helps his clients protect and license intellectual property. Steve’s passion for magic and the attention to detail it requires, gives him a competitive advantage.


00:00 – Introduction to the Value of Intellectual Property
00:45 – Steve Baron’s Background as an Attorney and an Amateur Magician
01:45 – How Does Being a Magician Help Steve Master Intellectual Property Law
04:00 – The Attention to Deal Involved in Magic Helped Steve Discover the Detail Involved in Law
05:55 – How Can Intellectual Property Become a Profit Center?
06:40 – What is Intellectual Property?s
11:30 How Does a Business Leverage Intellectual Property?
18:00 – What is the Best Way to Come Up with a Name for a Product or Business?
20:30 – What Happens if Someone Infringes Upon Our Intellectual Property Rights?
22:35 – Why is Trademark Enforcement Critical?
24:30 – Dave Presents Steve with a Case Study on Trademark Infringement
30:00 – When Should You Get an Intellectual Property Lawyer Involved in Your Branding
31:33 – Who is the Ideal Person to Connect with Steve Baron?

Steve Baron’s Contact Information

(312) 741-1030

About Steve Baron For more than 30 years, Steve Baron has counseled businesses on intellectual property matters and helped clients resolve complex commercial disputes. His experience includes protecting and advising on trademarks, trade dress, copyrights, trade secrets, defamation, privacy, right of publicity, advertising, and marketing.

Steve represents media and entertainment clients’ best interests in federal and state courts, administrative tribunals, arbitrations, and mediations. His clients also include publishers, authors, podcasters, advertising and marketing agencies, graphic artists, recording companies and recording artists, information technology businesses, Internet retailers, and other businesses with intellectual property and publishing issues. Steve advises clients on evaluating and protecting their intellectual property and business assets. He helps businesses select trademarks, obtain registrations from the United States Patent and Trademark Office, and manage trademark portfolios. He also counsels clients on copyright protection and aids them in registering works with the Copyright Office. Publishers benefit from his guidance on matters involving rights of publicity and privacy. At the same time, he leverages his extensive experience as a litigator to draft, review, and negotiate many commercial agreements, including intellectual property licenses and assignments, software escrow agreements, confidentiality and non-disclosure agreements, work-made-for-hire agreements, employment agreements, merchant agreements, and website terms of use and privacy policies.

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