The Power of Video for Your Business | John Yaworsky | #21

by | Mar 7, 2022 | Business Innovation, Video and Digital Communication

Audio Podcast

The Power of Video for Your Business | John Yaworsky | #21

by Dave Lorenzo

Today video is a competitive advantage but more and more, it is becoming a necessity. On this episode of the Inside BS Show, Dave Lorenzo interviews John Yaworsky, an expert on video and digital communications. During this discussion, you will discover: How to use video. Why video is a huge competitive advantage. How you can get started making videos. And what type of videos to make.


00:00 – Introduction to the Power of Video for Your Business
01:14 – Video is Now Available to Everyone. Here’s John’s Take.
04:22 – Is a DIY Video Enough for Your Brand or Do You Need a Professional?
05:12 – Dave’s Rule of Thumb for Using a Video Professional
08:00 – Why Specialization is Important in Shooting Video
10:20 – What is the Ideal Set-up for a Two Person Interview?
14:30 – What is “B-Roll” and why is it important? 
16:15 – What is the Rule About Changing Frames to Keep People’s Interest?
17:29 – Who does John Work With?
25:25 – How do You Decide the Style and Format for a Video?
31:40 – John Coaches Us on Being On Camera
36:01 – Why You Shouldn’t Buy All Your Own Equipment
37:17 – When Does it Make Sense to Bring John in for a Video Shoot?

John Yaworsky Producer/Director (312) 286-0933

About John Yaworski John is the owner of Nimble Digital Media. He is a digital specialist, as well as a creative, technically savvy director/producer of film and video. With 20+ years of traditional and new media production experience, John brings to bear proven visual messaging expertise, and helps clients develop and execute the right blend of tactics to achieve objectives across all screens and channels. He began his career as a photographer and director of photography, and soon moved into producing and directing for film and video. John has been responsible for a wide range of projects, developing and overseeing creative treatments, as well as managing crews and budgets on feature films, commercials, marketing pieces and documentaries. John has produced for British Channel 4, Japanese NHK, and German ZDF, PBS and other U.S. Networks. Additionally, he has consulted, produced and directed projects for major U.S. corporations including Abbott, Boeing BP, CDW and Groupon as well as Georgetown, Northwestern and Johns Hopkins Universities. An award-winning director and producer, John’s projects have earned an Emmy, three Tellys, The Kodak Award and Cine Golden Eagle. His work has placed in several international film festivals including Best Feature and Audience Award at the Los Angeles Independent Film Festival and Tribeca Features Festival.

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