The Ultimate B2B Sales Pitch | Solution Selling To C Level Clients

by | Jul 2, 2021

Audio Podcast

The Ultimate B2B Sales Pitch | Solution Selling To C Level Clients

by Dave Lorenzo

The Ultimate B2B Sales Pitch | Solution Selling To C Level Clients

Ready to hit it out of the park when you make your next sales pitch to prospective C-level clients? In this video, I talk about solution selling, how to connect with CEOs, and how to pitch B2B deals with both public and private companies.

Nobody appreciates solutions more than C-suite executives. CEOs will either respond to you directly, or they’ll refer you to the right person within their company. With their endorsement, you’ll pitch from a stronger position.

Everyone assumes it’s difficult to break through to C-level clients in big, publicly traded companies. But that’s not the case. Why? Because all the issues of public companies are made public!

Read your prospective company’s quarterly 10-K, and you’ll find financial information, snags they’ve encountered, and plans for the future. Also, stock analysts regularly report on publicly traded companies so that investors know whether to buy or sell. Dig into those reports and identify issues to address.

Once you know what problems your prospective client faces, do some solution selling. Bombard the CEO with letters, emails, and calls outlining how you can help or people you can introduce her/him to. Don’t talk about selling, talk about helping. Send testimonials and examples of problems you’ve solved.

To pitch solutions to a private company, look for press reports indicating what’s happening in the company. Use LinkedIn to connect with the CEO. Finally, network with bankers who can introduce you to the C-level leaders of local private businesses.

Here’s the bottom line: Start at the top. Connect with C-level clients and pitch to their problems. Solution selling is all about doing your research, delivering value, and building lasting relationships with business decision-makers.


00:00 – Intro to The Ultimate B2B Sales Pitch
01:00  – How Solution Selling to C Level Clients Can Help You Get the Life You Deserve
01:35 – How to Identify the Ideal Client
03:38 – Uncover Client Problems
05:11 – Develop a Message that Resonates
07:13 – Agitate, Educate, Differentiate
11:45 – Qualify                                                                          12:45 – Free Gift from Dave                                                  13:22 The Most Important Aspect of Selling to the C Level                            

📺Watch and Enjoy!

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